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DO SME CEO’S THINK ENOUGH ABOUT THE FUTURE? There is obviously no single answer to this question. There is such a diverse range of Small and Medium-sized Enterprise (SME) CEO’s, a definitive answer is impossible. However….
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“CUSTOMER” PRICE RESISTANCE IS NOT THE PROBLEM The price obstacle or price resistance that we perceive our customers have to our products or services is often not the real problem
The "nocebo effect": If you think sick, you will be sick.
